Longtime friends Michael Kurtz, co-founder of Record Store Day, and Steve Fallon, former purveyor of Hoboken venue Maxwell’s and owner of the record store Extended Play, have teamed up to create a record club by and for record stores.

This yearly subscription guarantees your store at least 4 records per month by new and established indie labels in order to introduce both you and your customers to more great music. Our hope is that this will not only encourage musical exploration but drive record sales as well.

In order to maintain membership in this club we only ask two simple things of you:

1. Play the record! We want to get this music out, so we’d like you to play the albums that are sent out each month in your stores so that customers and employees are familiarized with each release.

2. Fill out a bi-weekly survey about the records that are sent out. We want to know if you and your customers enjoyed the record, how often it was playing in-store, how many copies were sold, did your store post about the record on social media, etc. 

The information that you provide us will be compiled and used to inform future releases for the club, feedback to labels so that they have a better idea of both the market and store opinion, and shared with bands so they can have more detailed knowledge of which regions and genre preferences their music is making the biggest impression with.

We’re excited to have you join us on this musical journey. If you have any questions feel free to reach out.